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About Kia OMBC
As the official automotive partner of the 2018 FIFA World CupTM Russia, Kia Motors gives 64 children from across the globe, a chance to be a part of the Kia Official Match Ball Carrier (KiaOMBC) Programme. The programme enables talented and passionate youngsters to be an essential part of the FIFA World CupTM. Kids deliver the match ball in the pre-match ceremony, with which the countries play for the ultimate glory. Kia Motors sponsors the trip for these talented footballers, so they can live a dream and push themselves to become the next crop to represent their country in the beautiful game.

Philosophy
Kia Motors is known for its signature Tiger Nose Grille which is a powerful expression and recognition for the brand. Just like its moniker, we believe in expressing one-self as an individual, and sports, especially Football has become an integral part of that self-expression for the young and initiated. Football is the most-watched game on the planet and Kia celebrates and respects this passion for the beautiful game, thus ensuring we maintain strong association with FIFA World CupTM.

Selection Procedure
Kia Motors India called for entries from across the country, welcoming guardians of 10-14 year-olds to upload a video of their child’s prolific football skills on the OMBC official page. With careful screening, out of the 1600+ entries received, best 50 shortlisted youngsters were called for a skill test event which was judged by a panel including none other than the Indian National Football Team Captain – Sunil Chhetri. The 50 shortlisted kids were evaluated on the basis of their football skills, including dribbling, juggling and shooting, as well as their inter-personal skills. On the basis of the same, 2 talented kids were selected to represent India as the Kia Official Match Ball Carriers. The winners were announced at a grand event hosted by Kia Motors India at Hyatt, New Delhi.

Call for entries
10th April - 30th April, 2018

Audition
6th May, 2018

Winner Announcement
11th June, 2018

Call for entries
10th April - 30th April, 2018

Audition
6th May, 2018

Winner Announcement
11th June, 2018

Association With FIFA
Kia Motors prides in its role as the Official Automotive Partner of FIFA since 2007. Kia Motors are also associated with other FIFA competitions, including the FIFA Women's World CupTM, the FIFA U-20 and U-17 World Cups for both female and male players, the FIFA Beach Soccer World Cup, the FIFA Interactive World Cup, the FIFA Futsal World Cup, the FIFA Confederations Cup as well as two more editions of the FIFA World CupTM.

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Photo Gallery


Testimonials from Parents
“Yes, indeed Kia has the power to surprise! This was our experience in right through the selection process and participation in the FIFA World Cup as the Official Match Ball Carrier for the Brazil vs Costa Rica match at St Petersburg, Russia on 22 nd June, 2018. Nathania’s selection has raised hopes for girls in our country and confirmed the impartial selection of talent. We were welcomed by Arina & Pavel, our chaperone and driver, respectively with a fancy red Sportage car when we landed in St Petersburg and taken to the hotel. We were provided with preferential treatment throughout our stay. On the morning of 22 nd , Nathania went through a rehearsal at the stadium. The afternoon was the wonderful moment to cherish when Nathania carried the Official Match Ball. Watching the match live was a phenomenal experience. The next day we were taken for the tour of the city, to the Peterhof Palace and Garden of Fountains, in a boat through the Gulf of Finland and also to the museum, Grand Maket Rossiya. The care, warmth and fun added to the enriching experience and also revealed the well organised and efficient team behind this, which is Kia Motors! Our sincere thanks to all members who have been a part of this journey.”
~ Annie, Mother of Nathania, Winner OMBC
“Kia OMBC was a unique opportunity for my kid to get closer to his football dreams. The entire experience of demonstrating his skills in front of Indian stalwart Sunil Chhetri to witnessing a live game of the mega event from the stadium was indeed quite spectacular. For the few who are passionate about football in this cricket crazy country, KIA has been a breath of fresh air by being patronage of OMBC programme. We thank KIA Motors from the bottom of our heart for giving Aditya a platform to catapult himself into the world of professional football apart from the memories that he would cherish all his life!”
~ Deepak Batra, Father of Aditya Batra, Runner Up OMBC
“From the time Scott got shortlisted among 1500 entries across India to showcasing his skills to India’s best, Sunil Chhetri, to making it to the top 6 KIA OMBC participants to be sent to Russia to witness the FIFA World Cup 2018 Semi Finals, the entire experience has been amazing with Kia. Witnessing the Croatia VS England match and experiencing the energy in the stadium was another level. Scott actually told me ‘Dad, one day I will play here.’

KIA, you have made Scott understand how big and how far he can go to making his passion his career. He has come back with a clear focus on his goals and development areas. Thank you for a wonderful experience and bringing young India closer to their dreams. ”
~ Savio Rodrigues, Father of Scott, Runner Up OMBC
“Yes, indeed Kia has the power to surprise! This was our experience in right through the selection process and participation in the FIFA World Cup as the Official Match Ball Carrier for the Brazil vs Costa Rica match at St Petersburg, Russia on 22 nd June, 2018. Nathania’s selection has raised hopes for girls in our country and confirmed the impartial selection of talent. We were welcomed by Arina & Pavel, our chaperone and driver, respectively with a fancy red Sportage car when we landed in St Petersburg and taken to the hotel. We were provided with preferential treatment throughout our stay. On the morning of 22 nd , Nathania went through a rehearsal at the stadium. The afternoon was the wonderful moment to cherish when Nathania carried the Official Match Ball. Watching the match live was a phenomenal experience. The next day we were taken for the tour of the city, to the Peterhof Palace and Garden of Fountains, in a boat through the Gulf of Finland and also to the museum, Grand Maket Rossiya. The care, warmth and fun added to the enriching experience and also revealed the well organised and efficient team behind this, which is Kia Motors! Our sincere thanks to all members who have been a part of this journey.”
~ Annie, Mother of Nathania, Winner OMBC
“Kia OMBC was a unique opportunity for my kid to get closer to his football dreams. The entire experience of demonstrating his skills in front of Indian stalwart Sunil Chhetri to witnessing a live game of the mega event from the stadium was indeed quite spectacular. For the few who are passionate about football in this cricket crazy country, KIA has been a breath of fresh air by being patronage of OMBC programme. We thank KIA Motors from the bottom of our heart for giving Aditya a platform to catapult himself into the world of professional football apart from the memories that he would cherish all his life!”
~ Deepak Batra, Father of Aditya Batra, Runner Up OMBC
“From the time Scott got shortlisted among 1500 entries across India to showcasing his skills to India’s best, Sunil Chhetri, to making it to the top 6 KIA OMBC participants to be sent to Russia to witness the FIFA World Cup 2018 Semi Finals, the entire experience has been amazing with Kia. Witnessing the Croatia VS England match and experiencing the energy in the stadium was another level. Scott actually told me ‘Dad, one day I will play here.’

KIA, you have made Scott understand how big and how far he can go to making his passion his career. He has come back with a clear focus on his goals and development areas. Thank you for a wonderful experience and bringing young India closer to their dreams. ”
~ Savio Rodrigues, Father of Scott, Runner Up OMBC